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Guide to assess a commercial product’s sustainability

White paper 70

Energy Management Research Centre

Figure 1 - Description of greenwashing

The image of a green earth symbolises a green product claim (i.e., it’s good for the planet), but under the surface the product is not green (i.e., it’s filled with plastic). Advertisements with claims that are too good to be true, are overstated, or misguided are likely examples of greenwashing.

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White paper 70, Guide to assess a commercial product’s sustainability by the Energy Management Research Centre
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