Vice President Digital Power, Pacific Zone
Farokh is the Vice President Digital Power for the Pacific Zone. He is passionate about the progress of the electrical and automation industry and the role it plays in enriching and reshaping the future of the built environment. He is a strong advocate of ‘digitizing and connecting power’ to enhance safety, availability and efficiency for businesses and individuals. Farokh firmly believes that digitalisation and electrification will enable a ‘smarter’ and ‘greener’ future and Schneider Electric has a strong part to play in it. Farokh is customer-centric, loves coaching, building and leading diverse teams, and immerses himself in new technology. He is a committed, empathetic and strategic leader, experienced in driving sustainable business growth by challenging the status-quo, deploying new business models and building strong partnerships. Farokh has over 20 years’ experience in the electrical and automation Industry working across commercial buildings, data centres and industrial infrastructure. He started his career as an electrical engineer in Mumbai, India, and has since worked in the US, Canada and now calls Australia home. He has held various positions across design and development, marketing, sales, and general management. He is happily married with 2 kids, loves travel, sport and making a difference to society.