Effective POS Management = More Business
The point of sale is one of THE critical customer touchpoints – it’s where the purchasing decision often takes place.
A good overall experience at the point of sale helps the customer decide to buy - and drives sales as a result.
An inaccessible, badly presented or poorly managed POS with inadequately trained staff can lead to business loss.
At Schneider Electric we have identified three key pillars in our drive to make compelling POS in the overall customer experience, and ultimately to help you generate more business.
Visibility
One of the key levers for ensuring customer engagement with our brand is merchandizing. Merchandizing means visibility. Effective visibility should extend from outside the POS right to the inside. To ensure that we grab the customer attention, our POS materials are compelling, engaging and attractive.
Our POS ensure a consistent creative expression of our brand, anywhere in the world.
Our POS ensure a consistent creative expression of our brand, anywhere in the world.
Product experience
We strive to make our products easily available, whenever required. They are displayed in a way that gives customers the opportunity to touch and feel them. If possible, they are be showcased in live situations, to give customers a better understanding of our offer. Additionally, demo tools highlight the product features.
Ultimately, an attractive, compelling POS with an easy-to-access layout captivates customers and keeps them browsing the shelves – for more deal-making opportunities and a superior purchase rate.
Ultimately, an attractive, compelling POS with an easy-to-access layout captivates customers and keeps them browsing the shelves – for more deal-making opportunities and a superior purchase rate.
Sales engagement
The POS staff has a large influence on the profitability of the business. We understand that trained, competent and persuasive staff who are familiar with our product ranges and happy to offer advice, drive business revenue. In short, staff should be as polished as the products they are representing.
